A thoughtful article in the Guardian about modern funerals, religious and otherwise, by an anthropologist studying the activities of the British Humanist Association.
I was struck by this:
Many of the families that humanist celebrants serve have no idea what humanism is, and many don't really care. What they care about, often, is that Uncle John didn't go to church and didn't want his funeral taken by the vicar.
And even more so in the comments, a clergyman says:
I have on a number of occaisions met and prayed with distressed familes who have had humanist funerals, becuase they thought that 'non-religious' meant C of E! A failing on the part of the church, the undertakers and the humanist officiants to impart what is what.